An Innovation Sprint is a structured process which is designed to help teams solve complex challenges and accelerate results in 4 days. It's the fastest way to find out if a product is worth developing, a feature is going to resonate with your audience or if your overall value proposition is valid. Don't invest months of time, invest a week.
The Innovation Sprint framework is based on the 5- day Google Design Sprint. Through refinement over time, we down to a 4 day sprint and only require you for a minimum of 2 days. Having the word 'Design' was misleading - you don’t have to be a designer to run an Innovation Sprint because everyone is creative and can innovate.
In traditional workflows, each phase depends on the deliverables of the previous stage. It becomes highly ineffective and costly, as teams often lose momentum, time and energy on guesswork with minimal success.
Accelerate your product development and push projects to completion faster.
Improve your processes by understanding and validating the challenges within your teams.
Elevate your user's experience with real feedback before development.
Align your cross-functional team and resolve any conflict or challenges within the team.
New idea or feature? Test with customers early to find a true product-market fit.
From improving sales to streamlining decision making, the sky's the limit.
Developed by Jake Knapp at Google Ventures (GV), Design Sprints are currently being used by some of the best tech companies in the world, including Apple, Airbnb, Netflix, and Uber. Streamline your process, so you can build with confidence.
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The RBW is a 1-2 hour workshop, where your team will achieve alignment, find direction and have actionable tasks in whatever challenge you’re currently facing. It's the entrée to our Innovation Sprint.
Our Innovation Sprint (Design Sprint) is a structured 4-day process that helps teams solve complex challenges and accelerate product development through team alignment, testing an interactive prototype with real users and using feedback to define the next steps.
Want to learn how to run your own Innovation Sprint? Our expert facilitators can help train and guide you in becoming a better facilitator.
Absolutely! An Innovation Sprint can be used with Agile Sprints and scrum teams. They help validate ideas or features with real users, giving you more confidence and validation to proceed with Agile development.
An external facilitator acts as an unbiased, neutral figurehead in the sprint and will bring a fresh perspective and energy to help the team focus on the problem at hand. Using an external facilitator also reduces the risk of your team's time and energy going to waste. They are professionally trained to ensure that the sprint runs smoothly by resolving internal conflicts efficiently and most importantly, ensuring that the team will end up with usable feedback and tangible results within just 4 days.
Your team is only needed for the first 2 days of the sprint if you cannot commit to the full 4 days. We can take over day 3 and 4 for the prototyping and user testing phases. We recommend that if you decide to do an innovation sprint, key stakeholders should be present for the first 2 days.
Most definitely! Other than improving a product or feature, it can also be used to find solutions to improve your company's work process, while boosting team collaboration and alignment.
If your company is still finding it hard to see the value of the sprint, they can do a 1-2 hour Rapid Brainstorm Workshop with us! This will help them see the importance of bringing the team together, realising what's working well and what's not, and give them insight into the possible solutions for a problem. Our friendly account director is always free to chat and has some great tips on how to pitch the innovation sprint to your boss and peers.
Of course! You don't need to be creative or a designer to participate. That's why we changed the name from Design Sprint to Innovation Sprint to remove that assumption. It’s designed to kickstart creative problem solving within any team.
It can happen... You may not be able to solve the problem with your idea, but you're guaranteed to have clear next steps and validation of what's not working well. From then on, you can choose to re-run the sprint and explore another idea or challenge.
What's next depends on the results of your user testing. You'll receive a detailed report of the sprint, highlighting the key insights, results and recommendations for next steps. Generally, if the validations are positive, you can further develop your idea and refine the details with another sprint called an Iteration Sprint. Alternatively, you can explore another challenge or idea using a second Innovation Sprint. Some teams can also choose to jump straight into production! But the important thing is to not brush the sprint aside and forget to create clear next steps.